Harley-Davidson Museum produced a variety of print and interactive pieces focusing on the history and evolution of Harley-Davidson racing, which included promoting events at the museum celebrating this extensive history.
My role:
» Following established creative of initial full-page ads, expanded campaign by designing multiple pieces of various sizes and purposes including: web banner ads, print banner, billboard, A-frame poster, and a variety of print ad resizes
» Made copy and layout revisions per client, and completed production of final digital files
» Collaborated closely with the project manager to ensure all required pieces were accounted for in the timeframe required by client's deliverable dates
Work done for GS Design.
Concept: GS Design
Each issue is filled with inspiring profiles, riding stories, stunning images, and behind-the-scenes Motor Company exclusives. With a circulation of more than 800,000, the magazine is widely considered one of the most valuable benefits of membership in the Harley Owners Group.
My role:
» Designed layouts for Departments pages following established creative and branding; made copy and photo edits for each issue of HOG magazine from 2009-2012
» Completed production of final digital files; produced individual X1a PDFs per printer requirements and uploaded to printer FTP site
» Archived each issue onto back-up drives
Work done for GS Design.
Concept: GS Design
Photography: Mark Brautigam
To celebrate its 40th anniversary, Milwaukee Ballet created an exciting season of programming culminating in the world premiere of a new ballet by company Artistic Director Michael Pink. This 12-page, four-color brochure was sent to current and prospective season ticketholders.
My role:
» Created detailed clipping paths in Photoshop to produce blockouts featured throughout brochure
» Made copy and photo edits; completed production of final digital files
Work done for GS Design.
Concept: GS Design
Photography: Mark Brautigam
Harley-Davidson offers retail marketing materials to its North American dealerships. The goals of these materials: streamline the program; provide a more cohesive retail experience across all areas of the dealership; and power up sales of bikes, MotorClothes, Parts & Accessories, Service, and other dealership offerings. Quarter two's seasonal retail integration kit focused on H-D's Dark Custom line which put the spotlight on the rebellious and independent character of the Harley-Davidson brand.
My role:
» Following established creative of initial poster design, expanded campaign by designing multiple print pieces of various sizes and purposes including: banners, hangtags, postcards, counter mats, decals, and an 8-page, four-color corresponding program guide
» Made copy and photo edits, and completed production of final digital files
Work done for GS Design.
Concept: GS Design
Photography: Mark Brautigam
Harley-Davidson gave its loyal customer base a chance to thank those who serve in the armed forces by creating an interactive microsite which offered an opportunity to send online “thank you” postcards, enter to win a motorcycle, and download free wallpapers.
My role:
» Created wallpapers of various aspect ratios for multiple applications and devices using supplied new and archival photography from Harley-Davidson
Work done for GS Design.
Concept: GS Design
Harley-Davidson provides their dealerships with an extensive tabbed, four-color, 700-page spiral-bound product reference manual detailing each Harley-Davidson and Buell motorcycle. The manual includes single and fold-out pages; featuring product images, overviews, full specification charts, and color and wheel options for each motorcycle family and model.
My role:
» Formatting, tables in InDesign, character and paragraph style sheets
» Worked with team completing sections of manual in a cohesive, seamless manner
Work done for GS Design.
Concept: GS Design
Zipp Speed Weaponry serves a select group of elite companies and athletes committed to bicycle and wheelchair competition. They meet customer's needs for the highest performance components through innovative design and manufacturing utilizing the best material and technology available. Zipp is global and advertises internationally including U.S., Canada, Australia, New Zealand, and Germany.
My role:
» Following initial creative, expanded campaign by designing ads in a variety of formats and languages for a multitude of products
» Took into account the type of publication each ad was to be published in (i.e. four-color gloss, four-color newsprint, one-color newsprint) and, utilizing that knowledge, created appropriate final print-ready files
» Collaborated with project manager to ensure each publication received final digital art in advance of start date; referenced which specifications/file type were required
Work done for GS Design.
Concept: GS Design
Photography: Mark Brautigam
Harley-Davidson Museum’s monthly email, Rumblings, is sent to subscribers to keep them up-to-date on upcoming events and restaurant specials.
My role:
» Update existing design template with current information and photos
» Build working photoshop document in a well-organized folder system for efficient workability
Work done for Core Creative
Concept: Core Creative
iBlog Magazine was the largest online resource and print magazine for women influencers and bloggers with 200,000 subscribers.
iBlog Magazine's mission was to help professional women bloggers discover unique insights, actionable marketing strategies and social media tools to propel their blog and business to the next level. iBlog offered bloggers access to the people and resources they needed to succeed.
My role:
» Design page layout following existing brand standards and style guide for 60-page monthly magazine
» Source stock photography, proofread, and final production through upload
Work done for iBlog Magazine
Concept: iBlog Magazine
